Edinburgh’s Radical Bookshop

Home of Word power Books

Generation Share Book Launch with Benita Matofska and Sophie Sheinwald

Thursday, Jul 11 2019
18:00 - 20:00
Benita Matofska, Sophie Sheinwald
location: Grassmarket Community Centre

Book places here.

Join us for an evening worth sharing, bringing together communities across the city to celebrate the power of sharing to change lives. We’re proud to be welcoming international speaker and change-maker Benita Matofska and photographer with purpose Sophie Sheinwald, to Edinburgh for the launch of their new book Generation Share.

Benita and Sophie will share stories of their extraordinary journey to meet the inspiring change-makers who are saving and transforming lives through the Sharing Economy. They will also be joined by some of Edinburgh’s very own change-makers, to showcase how this phenomenon is creating a thriving, sustainable and fair future for all.

Expect sharing in action with our Share Table in aid of Streetreads, where you can bring your spare books to share with homeless people and our Share Market, where you can discover the sharing community right on your doorstep.

About the book:

Generation Share takes readers on a journey around the globe to meet the people who are changing and saving lives by building a Sharing Economy. Through stunning photography, social commentary and interviews with 200 change-makers, Generation Share showcases extraordinary stories demonstrating the power of Sharing. From the woman transforming the lives of slum girls in India, to the UK entrepreneur who has started a food sharing revolution; you’ll discover the creators of a life-saving human milk bank, a trust cafe and a fashion library who are changing the world.

A collaboration between speaker, change-maker and global Sharing Economy expert Benita Matofska and photographer Sophie Sheinwald, Generation Sharebrings to life the phenomenon causing the most significant shift in society since the Industrial Revolution. Printed sustainably from waste materials and compostable, each copy of Generation Share sold will help educate a slum-based girl in India (one of the featured Generation Share projects, Aarti Naiks Sakhi School for Girls) and plant a tree, helping to share the love and inspire more sharing with every purchase.

About the authors:

Benita Matofska is a world-leading speaker and change-maker. She helps businesses and organisations to change lives. She is a global Sharing Economy expert and the founder of The People Who Share a charity and social enterprise that helps people discover the power of the Sharing Economy to transform lives. She is also the creator of Global Sharing Week the largest annual celebration of the Sharing Economy. Based on a decade of research, Benita uses social innovation techniques and global intelligence to inspire transformation for businesses, people and planet.


Sophie Sheinwald is an award-winning visual storyteller who specialises in photography with purpose. Drawing on her background in fine arts, visual studies and community art, she combines her ability to connect with her passion to help people and businesses create meaningful, mission- driven brands.


We have many free tickets for this event and would love to see as many along as possible - Free places are intended to make the evening accesible to those who are unwaged/ on benefits/ might not otherwise be able to attend - If you can afford a £3 ticket please book one as this will help us cover the costs of the event and allows us to save free places for those who can’t, thanks!

The Grassmarket Community Centre is a wheelchair accessible venue with accessible toilets. If you have any other questions about access, please don’t hesitate to contact Lighthouse.

The Bookshop operates a Safe Space Policy which all guests and speakers are asked to respect - you can read it HERE.

Book places here.